很巧~昨天我有稍微介紹了大陸福州瑞芯微的RK3066 雙核產品。
今天報紙就又報了大陸另一家手機與平版晶片廠-- 海思。
或許對大陸人來說:可能還是多多少少有一點民族情節,我在大陸工作的台籍工程師們
最近不約而同的都在玩這些大陸相關產品的解決方案。
他們都一致跟我說:Chamber ...您不要再老土了啦。人家現在已經不可同日而語了。

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蘋果產品這兩年來不只是手機或MacBook ....我們大概都知道:
這些產品都把我們台灣一些既有的 3C 產品都打得很慘,我們跟蘋果的生意,剩下的幾乎
都回到基本的機製件或其他代工業而已。
我們原本在PC 或 Notebook 產業中,我們還有一些基本的電子半導體零件供應...
這下變得許多生意都已經不是屬於我們的生意了。

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我記得我一開始介紹USB DIY (當然也包括 MP3 控制IC )時,我就有舉過
類似的USB 記憶卡啊...讀卡機啊...等等相關技術簡介。
從那時候也好像大家都搶著做,但是呢?!搞到最後好像都是在幫NAND FLASH
抬轎似的...人家Flash 生產過剩時,就拼命倒貨給您,缺貨時,人家才不會把
FLASH 供貨給您,您想一想:同樣一棵FLASH 裝在iPad 裡的附加價值跟裝在

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(今天文章有一則趣味問題,請詳讀並遵守遊戲規則回答)
---------------------------------------------------------
不管您是一般汽油車,電動車...甚至簡單的人機操作介面,我們常常是
依據一個簡單的可變電阻(VR)來偵測人們的指令來做對應的控制參數調整。

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如果您想用比較穩定供貨的IC 或MCU 的話,您可以參考看看吧!
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November 07, 2012



 


Top 20 Semiconductor Suppliers’ Sales Growth Rates Forecast to Range from Great (+31%) to Terrible (-17%) in 2012.


GlobalFoundries, Qualcomm, and TSMC expected to register strong double-digit growth this year.


A forecasted ranking and discussion of the 2012 top semiconductor suppliers will be included as part of IC Insights' upcoming November Update to The McClean Report.  Also included in the November Update will be a listing of the top semiconductor industry capital spenders and a description of a “new” IC industry cycle model.


Three pure-play foundries are expected to be in the top 20 ranking of leading semiconductor suppliers in 2012 (Figure 1). Combined, these three foundries are forecast to log a 16% increase in 2012/2011 sales, quite impressive considering the expected 2% decline in the worldwide semiconductor market this year.  With the continued success of the fabless companies as well as the strong movement by many IDMs (Integrated Device Manufacturers like TI, Renesas, ST, etc.) to the fab-lite business model, IC Insights expects the IC foundries to witness very strong demand for their services over the next few years.


In total, the top 20 semiconductor suppliers are forecast to register a 1% decline in sales this year (about $3.2 billion), one point better than the rate of decline expected for the total worldwide semiconductor market in 2012. The only expected movement with regard to the top 5 spots in the 2012 ranking is that fabless supplier Qualcomm is forecast to register a 30% surge in sales this year and move up three positions to replace TI as the fourth largest semiconductor supplier.  In contrast, Freescale is forecast to register a 14% decline in semiconductor revenue this year and drop down three positions from 16th in 2011 to 19th in the 2012 ranking.


Sales from pure-play foundry GlobalFoundries are forecast to jump by a strong 31% while foundry giant TSMC is expected to show a healthy 17% increase this year.  Considering that AMD, the original “parent” and largest customer of GlobalFoundries, is forecast to show a steep 17% sales decline this year, it is obvious that GlobalFoundries’ current spike in revenue is being driven mostly by its success in attracting new IC foundry customers (e.g., ST, Freescale, Qualcomm, etc.).  As a result of its excellent performance this year, GlobalFoundries is forecast to replace Elpida and move into the top 20 ranking for the first time, rising from the 21st spot in 2011 to 15th place in 2012.


As shown in Figure 2, IC Insights expects there to be a wide range of growth rates among the worldwide top 20 semiconductor suppliers this year.  It is interesting to note that despite the close on-going relationship between the two companies, GlobalFoundries (31% increase) and AMD (17% decline) are forecast to be the “bookends” on a 48-point growth range for the top 20 semiconductor suppliers in 2012.


The continued success of the fabless/foundry business model is evident when examining the top 20 semiconductor suppliers ranked by growth rate.  As shown, the top five performers are expected to include three fabless companies (Qualcomm, Nvidia, and Broadcom) and two pure-play foundries (GlobalFoundries and TSMC).



Figure 1


Illustrating the very difficult year faced by the majority of the top 20 semiconductor suppliers, 12 of the top 20 ranked companies are forecast to register a sales decline this year, including 7 of the top 10 largest semiconductor suppliers in the world (#1 Intel, #2 Samsung, #4 TI, #6 Toshiba, #7 Renesas, #8 SK Hynix, and #10 ST).  Of the eight top 20 semiconductor companies forecast to register a sales increase this year, five are headquartered in the U.S. and include GlobalFoundries, Qualcomm, Nvidia, Broadcom, and Micron.



Figure 2


Report Details: The 2013 McClean Report Subscription and Strategic Reviews


IC Insights is currently very busy working on its 2013 edition of The McClean Report.  The 2013 McClean Reportsubscription includes the 400-page main Report released in January, the 200-page Mid-Year Update, the March through November Monthly Updates, as well as access to the three McClean Report subscriber-only Webcasts.  The new 2013 McClean Report subscription is priced at $3,390 for a single user and $6,390 for a multi-user corporate license.


IC Insights' Strategic Reviews database includes extensive profiles of more than 200 IC companies, including those companies with a fabrication facility as well as fabless IC suppliers.  The profiles include financial highlights, company strategy, key personnel, products and services offered, process technologies employed, important strategic alliances, detailed fab data when applicable, and contact information.  Over 2,000 hours a year are expended to keep this database current!


An individual-user password to Strategic Reviews is available for $2,995 and is good for access to the database for one full year after the start of the subscription.  A multi-user corporate-wide password is available for $4,995.


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葉董事長~您好聰明喔。您怎麼會舉IC 設計業的案例呢?這又什麼好意外的呢?
因為在我們台灣這一種高科技產業中已經是完全瀰漫著這樣子氛圍了。
反正我們過去十幾年來,一直過渡的依賴大陸市場,也幾乎完全以大陸為主要營運目標。
大家彼此惡性競爭本來就一路從台灣打到大陸去啊,現在人家當然就往回打啊。
以前我們公司的業務或是AE 工程師,也是一路從台廠的A 公司換到B公司,再到C公司。

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在網路上或許就有人會很激動的說:那是您們這些傳統產業不願意提高薪資
來雇用員工啊?!然後什麼福利與待遇也都不如科技業啊...所以當然比人家慘啊!
然後也會以環保議題來抨擊這些產業的說法。
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但大家或許可以冷靜想一想:我們這幾年或許真或過於集中電子產業,所造就延伸

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大家都原以為畢業後可以風風光光的進入園區高科技公司服務,以薪資待遇來說,
也的確比外面一般公司的待遇薪資高,但諸位可能都不知道這些公司的老闆們
看到那麼多"一龐"人在公司裡開伙吃飯時,心裡是不斷的"淌血"與盤算如何"降低成本。
之前我們都估算給各位看過了,平均以一個人的薪資伍萬元來說:公司還要幫您繳
勞保與相關規費...外加一些管銷費用,其實一個人五萬元的薪資,公司的營運成本是

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今天早上在高鐵站搭車時,巧遇一位朋友。一副悠哉休閒打扮。
我劈頭就直接問說:"真的喔?!"...他很簡潔的回答:"是啊。"
就這樣子,又一家科技公司打包收攤了...一百多人耶,我想這其中應該不乏有寫
Android 的高手或新手,還有一些系統整合工程師,當然重點是:他們是一家IC 設計公司。
"有何打算?!"

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如果說我們高科技是帶領我們產業升級來說的話。那高科技業裡的IC 設計業那就
更應該是高科技產業的領頭羊了。當然過去我們常引以為豪的是:
我們的IC  設計業創造了產業群聚效果,不管是上游的原物料啊~或是IP 智權,
乃至後段的封裝測試...相關產業。也的確讓大家非常Enjoy 這樣子的產業環境。
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如果您真的在職場理混得夠久的話,您應該也會懂得說:會不會賣東西不是只是靠殺價而已。
如果只是老是靠那一套殺價競爭的一0一招的話,那人人皆可以是業務啊。
大家都一定認同:一個好業務是可以把明明幾百塊的東西,還可以喊到幾千元,
甚至上萬元的...但是這是一件好不辦得到的事。
這幾年不知道是產業生態改變了呢?!還是真的好業務也不易尋了?!現在在半導體

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在此把這回研討會所展示的Demo 小玩意簡單的帶一下。
也順便藉此簡單的說明一下:如何從一般的規格書來判斷一棵IC 的基本架構。
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一般來說:20 pins 包裝的MCU 算是MCU 應用市場裡的一級戰區。
最早從Microchip 的PIC 到 Atmel 推出所謂的89S2051 開始,這一等級的

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